The quality of frames and lenses varies tremendously, and thus the price varies as well.  When you purchase low-priced eyewear from a discounter or national chain you are getting exactly what you pay for - lower quality - and that will be reflected in the comfort, functionality, and durability of the eyewear.  When you purchase higher quality eyewear from us you are receiving the highest quality products available and a superior product that will be more comfortable and more durable with superior optical performance. 

High grade metals, die cut high grade synthetic materials, premium quality hinges, and superior hand craftmanship make all the difference.  We are the exclusive source in the Brazos Valley for exceptional European quality eyewear such as Mikado, Italee, LaFont, Seraphin, Reflections, Kaenon, and Jai Kudo.  Most "bargain" frames are either discontinued or close-out models that cannot be replaced or repaired, or they are poorly made, mass-produced knockoffs of  "designer" styles made of low quality materials in Asian sweatshops.

Likewise, lenses are not all created equal.  There are huge differences in the optical and physical qualities of lenses.  In short, you get what you pay for.  If you purchase budget lenses you will get low quality lenses that are less durable with more aberrations and distortions, and you will not experience the enhanced quality of vision premium lenses will give you.  High quality lenses simply cost more.

The cost difference in wearing low priced and low quality eyewear versus high quality frames and lenses is measured in pennies a day.  Isn't good vision and comfortable eyewear worth it?