Mission Statement

A network of doctors committed to providing Texans with their first choice in eye care.

​​​​​​​Our Vision

To be Texans’ first choice in eye care.

We strive to set the standard for independent optometry by empowering our member doctors, strengthening local practices, and delivering exceptional eye care experiences in every community we serve. Through innovation, collaboration, and a deep commitment to our members and patients, we aim to preserve the independence of optometry while shaping its future.

Our Mission

We help people see the important things in life.

We do this by supporting our network of independent optometrists with the tools, resources, and community they need to thrive—so they can focus on what matters most: providing high-quality, personalized eye care to their patients. As a member-owned organization, we are dedicated to advancing the success of our doctors, strengthening patient relationships, and positively impacting the communities we call home.